The Prius gets a glow-up, but it’s still just a hybrid

Image: Toyota Toyota’s Prius has long been the ugly duckling of the eco-car market, but the automaker is finally delivering a version that’s easier on the eyes. The redesigned fifth-generation 2023 Prius was just revealed in Japan, with a sportier coupe-like look to hide that it’s still a four-door compact with hybrid and plug-in hybrid options. It’s certainly prettier, no doubt — the 1997 Prius was the first mass-produced hybrid electric vehicle, but it wasn’t very visually appealing, nor were any of the successive iterations. Toyota says this new one follows the “monoform silhouette” design introduced in the second-generation Prius (2003-2009), and the development team started from scratch to create a “Hybrid Reborn” concept that heavily informs... Continue reading…
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