Ford splits electric cars from gas to operate at ‘startup speed’

Illustration by Alex Castro / The Verge Confirming rumors that have swirled for months, Ford announced that it was splitting into “two distinct, but strategically interdependent, auto businesses” called Ford Blue and Ford Model E. While Ford Blue will manage all of the legacy internal combustion engine vehicles, Ford Model E represents its push into electric vehicles, with products like the Mustang Mach-E and Ford F-150 Lightning. Ford Model E is trying to match Tesla with transparent pricing and online ordering Former Tesla and Apple executive Doug Field will serve as Ford Model E’s chief EV and digital systems officer. He was hired by Ford last fall after leaving Tesla in 2018 and working on Apple’s Project Titan autonomous electric vehicle for several years. Field is in... Continue reading…
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