Snap says its TikTok competitor already has 100 million monthly users

Illustration by Alex Castro / The Verge Snap says its TikTok competitor, Spotlight, had 100 million users in January 2021, just two months after it launched. The figure would suggest a surprisingly successful debut for the service, which has taken over the rightmost tab inside of Snapchat. “We’re very pleasantly surprised with the momentum,” Snap CEO Evan Spiegel said on a call with investors this afternoon to discuss the company’s Q4 2020 earnings. TikTok likely still has a significant lead on the new service, though. TikTok said it had 100 million monthly users in the United States alone as of June 2020, and signs suggest the app has only continued to grow since then. (On the other hand, Instagram’s leader has said he’s “not yet happy with” Reels, its shortform video... Continue reading…
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