TikTok and Sony Music reach a long-awaited licensing deal

Illustration by Alex Castro / The Verge TikTok and Sony Music Entertainment have reached a licensing deal that will keep bringing songs from the record group’s roster of hit artists to the shortform video app. Neither company would tell The Verge any real details about what this means for TikTok users. For the most part, it seems like things will largely stay the same. But that’s still an important development: TikTok has been working toward cutting new details with the major record groups since it exploded in popularity to ensure that it doesn’t lose some of the world’s top songs, and this appears to be the first deal locked in. Sony has had some big wins come from TikTok TikTok is paying “a significant increase” over its previous licensing deal, according to Bloomberg. The... Continue reading…
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